Strategy & Digital Prototyping
Client: IDEAN and Mara Foundation
Cashless University
Lagos, Nigeria

For this project, SOSHL worked with interaction design firm Idean (now part of Frog/Capgemini Invent), and Mara Foundation, the philanthropic arm of Atlas Mara Bank, to provide strategy for a new mobile money offering aimed at young entrepreneurs and students in Nigeria.

The project began with a two-week intensive research phase, meeting with students and entrepreneurs to understand their spending habits, as well as merchants and other organizations in the Lagos area, to build a portrait of the landscape of buying and spending. Out of the research insights we developed a set of design principles to guide the development of the mobile money offering, responding to the things we knew to be true about the behavior change and spending patterns of young students in Lagos.

We also rapidly prototyped and tested two different interactive wireframes. Through video documentation we were able to capture initial reactions from students and local merchants to two different possible options for the structure of the mobile app itself, as well as guiding them through in-depth feedback and validation.

This process was invaluable in quickly giving us insight into the ease of understanding on how to navigate the app, which areas were working and where additional revisions were needed.

Credit: Idean (now Frog/Capgemini Invent)

Strategy & Campaign
Client: Centers for Disease Control & NRC-RIM
United States

Part of a larger strategy around building vaccine confidence in the wake of the COVID-19 pandemic, the #NoJudgment website and tools grew out of a desire to foster non-judgmental conversations among refugee, immigrant, and migrant (RIM) youth around vaccines.

Our team first spent time understanding the barriers for young people in talking about the COVID-19 vaccine with each other, as well as opportunities to approach this topic differently. This work led overwhelmingly to the conclusion that the way to incite behavior change around the vaccine was to cultivate open-ended, nonjudgmental conversations. 

Our team worked closely with a group of RIM young people to co-create a set of youth-focused tools to help foster these types of open conversations, as well as tips and strategies on how to have nonjudgmental conversations.

These tools and tips were then embedded in a website that allowed young people to browse individually, as well as for nonprofits to make use of explanatory guides and customizable templates as they introduced the tools to their communities.

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Cleveland, Ohio