Strategy & Campaign
Client: Centers for Disease Control & NRC-RIM
How might we encourage refugee young people in the US to consider vaccines through non-judgmental conversations?
Part of a larger strategy around building vaccine confidence in the wake of the COVID-19 pandemic, the #NoJudgment website and tools grew out of a desire to foster non-judgmental conversations among refugee, immigrant, and migrant (RIM) youth around vaccines.
Our team first spent time understanding the barriers for young people in talking about the COVID-19 vaccine with each other, as well as opportunities to approach this topic differently. This work led overwhelmingly to the conclusion that the way to incite behavior change around the vaccine was to cultivate open-ended, nonjudgmental conversations.
Our team worked closely with a group of RIM young people to co-create a set of youth-focused tools to help foster these types of open conversations, as well as tips and strategies on how to have nonjudgmental conversations.
These tools and tips were then embedded in a website that allowed young people to browse individually, as well as for nonprofits to make use of explanatory guides and customizable templates as they introduced the tools to their communities.
Explore the site: http://nojudgment.org