https://soshl.com SOSHL Studio Sat, 22 Apr 2023 20:10:00 +0000 https://soshl.com en https://soshl.com/Header-copy Wed, 01 Feb 2023 04:25:17 +0000 SOSHL Studio https://soshl.com/Header-copy SOSHL Studio is a design strategy consultancy run by Marika Shioiri-Clark. https://soshl.com/Early-Learning-Campaign Wed, 01 Feb 2023 15:16:51 +0000 SOSHL Studio https://soshl.com/Early-Learning-Campaign Research &amp; Brand Strategy IDEO.orgClient: Bezos Family FoundationEarly Learning Campaign United States <img width="1081" height="811" width_o="1081" height_o="811" data-src="https://freight.cargo.site/t/original/i/0b18f55f239c2c6d153332b74b1ee56284418994001c13d6f9fb4b2b5b3adf36/20120119_Final small 12_o.jpg" data-mid="166901411" border="0" src="https://freight.cargo.site/w/1000/i/0b18f55f239c2c6d153332b74b1ee56284418994001c13d6f9fb4b2b5b3adf36/20120119_Final small 12_o.jpg" /> <img width="1366" height="1024" width_o="1366" height_o="1024" 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height_o="1550" data-src="https://freight.cargo.site/t/original/i/a60a27351a0192b5f6adc26c11aec0ca7ff5a115bc39ca3517396b4af9950ac7/Screen-Shot-2023-04-18-at-11.24.37-AM.png" data-mid="176287387" border="0" src="https://freight.cargo.site/w/1000/i/a60a27351a0192b5f6adc26c11aec0ca7ff5a115bc39ca3517396b4af9950ac7/Screen-Shot-2023-04-18-at-11.24.37-AM.png" /> <img width="1750" height="1258" width_o="1750" height_o="1258" data-src="https://freight.cargo.site/t/original/i/bc80641c588ee76e5129d91e398ad2d1b178a6ba094f92425362c90293d3fd5e/Screen-Shot-2023-04-18-at-12.01.22-PM.png" data-mid="176287383" border="0" src="https://freight.cargo.site/w/1000/i/bc80641c588ee76e5129d91e398ad2d1b178a6ba094f92425362c90293d3fd5e/Screen-Shot-2023-04-18-at-12.01.22-PM.png" /> <img width="1752" height="1268" width_o="1752" height_o="1268" data-src="https://freight.cargo.site/t/original/i/f7163051d4e8a1e3fed34f00187645b5d1e38d74f6e2347334386917b6d4b337/Screen-Shot-2023-04-18-at-12.05.26-PM.png" 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width="1366" height="1024" width_o="1366" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3f2ef20ea7226559cc790442a4ce558455bbb0e915bdc1616d0f0ab93e191633/Pages-from-20120119_Final-small_Page_3.jpg" data-mid="166901512" border="0" src="https://freight.cargo.site/w/1000/i/3f2ef20ea7226559cc790442a4ce558455bbb0e915bdc1616d0f0ab93e191633/Pages-from-20120119_Final-small_Page_3.jpg" /> <img width="1366" height="1024" width_o="1366" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ef6504daef8ae9016a9b56ac7a4862a916fb4c53ec2814fee066213748efc753/Pages-from-20120119_Final-small_Page_4.jpg" data-mid="166901511" border="0" src="https://freight.cargo.site/w/1000/i/ef6504daef8ae9016a9b56ac7a4862a916fb4c53ec2814fee066213748efc753/Pages-from-20120119_Final-small_Page_4.jpg" /> <img width="1366" height="1024" width_o="1366" height_o="1024" data-src="https://freight.cargo.site/t/original/i/822c78cfcd93dc63ffdfc39fa2a423af257e876de1c34c9b83e2709b1fd4c124/Pages-from-20120119_Final-small_Page_6.jpg" data-mid="166901510" border="0" src="https://freight.cargo.site/w/1000/i/822c78cfcd93dc63ffdfc39fa2a423af257e876de1c34c9b83e2709b1fd4c124/Pages-from-20120119_Final-small_Page_6.jpg" /> <img width="1151" height="720" width_o="1151" height_o="720" data-src="https://freight.cargo.site/t/original/i/b2a4ceeaeb4b9b0b466395eca63da2fd7313713f3f239b20b669adb8bd7280de/unnamed.png" data-mid="166902472" border="0" src="https://freight.cargo.site/w/1000/i/b2a4ceeaeb4b9b0b466395eca63da2fd7313713f3f239b20b669adb8bd7280de/unnamed.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/63c550eceac6e91d3641682c7bd15e16a80cdda0e2b7e418b43a690dff18524e/174383.jpeg" data-mid="166901514" border="0" src="https://freight.cargo.site/w/1000/i/63c550eceac6e91d3641682c7bd15e16a80cdda0e2b7e418b43a690dff18524e/174383.jpeg" /> How might we make it easy for parents of young children in the US to build their childrens’ brains through everyday moments of engagement? Our team was tasked with creating a communications campaign to encourage low- and middle-income parents and guardians in the United States to engage with their 0-5 year-old children in ways that best spur brain development. The first month of our work was strictly research, conducting dozens of expert interviews, and spending time with parents and families around the country.&nbsp;Our final brand concept was highly positive, assuring parents that most every type of active engagement they do with their child helps to build their brain. The point was to turn conventional black-and-white messaging around parenting on its head, to encourage parents to find small moments in their everyday routines to engage with their children, rather than feeling like they needed to devote huge amounts of uninterrupted time at home reading to their children. From our research, messaging that included this kind of unattainable goal were non-starters--parents simply tuned them out.The campaign was meant to reframe what “counted” as good parenting, and who could be a good parent. This work was rolled out nationally as the app-based platform Vroom, which has now reached over 2 million families nationwide. Check out Vroom:&nbsp;https://www.vroom.org/Credit: IDEO.org https://soshl.com/DocSCALE-2-0 Mon, 10 Apr 2023 19:53:15 +0000 SOSHL Studio https://soshl.com/DocSCALE-2-0 Prototyping &amp; Testing Independent Television Service (ITVS)Client: PBSDocSCALE 2.0 United States <img width="1815" height="742" width_o="1815" height_o="742" data-src="https://freight.cargo.site/t/original/i/2e326d5f03e44fbe03adf27772b6f2fd7d8a92b624582da87f07d41934aa6526/docscale-in-action.jpg" data-mid="174862495" border="0" src="https://freight.cargo.site/w/1000/i/2e326d5f03e44fbe03adf27772b6f2fd7d8a92b624582da87f07d41934aa6526/docscale-in-action.jpg" /> <img width="578" height="960" width_o="578" height_o="960" data-src="https://freight.cargo.site/t/original/i/8131e37456f72625521fac563bc99cab32838eb1ea12b8b874a680df787b562d/Screen-Shot-2023-02-22-at-11.19.05-PM.png" data-mid="174862479" border="0" src="https://freight.cargo.site/w/578/i/8131e37456f72625521fac563bc99cab32838eb1ea12b8b874a680df787b562d/Screen-Shot-2023-02-22-at-11.19.05-PM.png" /> <img width="580" height="972" width_o="580" height_o="972" data-src="https://freight.cargo.site/t/original/i/ad87678655abb29c2c13eb452c6aacfb3d4ec0a542043c316fe01dc221a6e9a3/Screen-Shot-2023-02-22-at-11.18.54-PM.png" data-mid="174862480" border="0" src="https://freight.cargo.site/w/580/i/ad87678655abb29c2c13eb452c6aacfb3d4ec0a542043c316fe01dc221a6e9a3/Screen-Shot-2023-02-22-at-11.18.54-PM.png" /> <img width="2004" height="1320" width_o="2004" height_o="1320" data-src="https://freight.cargo.site/t/original/i/63dc3fbe8178fe615b005b7d5601741292cca5fa8f2e4be1c91877a1b75f5f08/Screen-Shot-2023-02-22-at-11.20.26-PM.png" data-mid="174862476" border="0" src="https://freight.cargo.site/w/1000/i/63dc3fbe8178fe615b005b7d5601741292cca5fa8f2e4be1c91877a1b75f5f08/Screen-Shot-2023-02-22-at-11.20.26-PM.png" /> <img width="1224" height="1250" width_o="1224" height_o="1250" data-src="https://freight.cargo.site/t/original/i/1c31c2ad373ae3fcc230b06698ed5b8fef5536cfa42103f7f4396312d36cf893/Screen-Shot-2023-02-22-at-11.20.08-PM.png" data-mid="174862477" border="0" src="https://freight.cargo.site/w/1000/i/1c31c2ad373ae3fcc230b06698ed5b8fef5536cfa42103f7f4396312d36cf893/Screen-Shot-2023-02-22-at-11.20.08-PM.png" /> <img width="2046" height="1630" width_o="2046" height_o="1630" data-src="https://freight.cargo.site/t/original/i/9ed57cc29bd1f5b870efdec494a9082cfb4e2f829e1470d7420d321697c12148/Screen-Shot-2023-02-22-at-11.09.36-PM.png" data-mid="174862485" border="0" src="https://freight.cargo.site/w/1000/i/9ed57cc29bd1f5b870efdec494a9082cfb4e2f829e1470d7420d321697c12148/Screen-Shot-2023-02-22-at-11.09.36-PM.png" /> <img width="900" height="1604" width_o="900" height_o="1604" data-src="https://freight.cargo.site/t/original/i/ccd73be92873f71ca8438eaf2f28967641c0cdb948470c47468469c463daef77/Screen-Shot-2023-02-22-at-11.08.57-PM.png" data-mid="174862486" border="0" src="https://freight.cargo.site/w/900/i/ccd73be92873f71ca8438eaf2f28967641c0cdb948470c47468469c463daef77/Screen-Shot-2023-02-22-at-11.08.57-PM.png" /> <img width="904" height="1608" width_o="904" height_o="1608" data-src="https://freight.cargo.site/t/original/i/ae5aa3ca9ac2b2c99742c767ad04ebed39905413bbff4c52970458925efda5f6/Screen-Shot-2023-02-22-at-11.08.43-PM.png" data-mid="174862487" border="0" src="https://freight.cargo.site/w/904/i/ae5aa3ca9ac2b2c99742c767ad04ebed39905413bbff4c52970458925efda5f6/Screen-Shot-2023-02-22-at-11.08.43-PM.png" /> <img width="906" height="1604" width_o="906" height_o="1604" data-src="https://freight.cargo.site/t/original/i/239219ac519f57824bd332a40904de0ba04458bf65833032c3557b9400994a61/Screen-Shot-2023-02-22-at-11.08.20-PM.png" data-mid="174862491" border="0" src="https://freight.cargo.site/w/906/i/239219ac519f57824bd332a40904de0ba04458bf65833032c3557b9400994a61/Screen-Shot-2023-02-22-at-11.08.20-PM.png" /> <img width="900" height="1610" width_o="900" height_o="1610" data-src="https://freight.cargo.site/t/original/i/3a8793f524539c0cc90bdf5349fed14061247a7ad3e489bf109480c4951677dd/Screen-Shot-2023-02-22-at-11.08.33-PM.png" data-mid="174862489" border="0" src="https://freight.cargo.site/w/900/i/3a8793f524539c0cc90bdf5349fed14061247a7ad3e489bf109480c4951677dd/Screen-Shot-2023-02-22-at-11.08.33-PM.png" /> <img width="518" height="918" width_o="518" height_o="918" data-src="https://freight.cargo.site/t/original/i/0f6f1a74e43f846aac7f0659f831df602af6c769965a10858d91235a3bc5466f/Screen-Shot-2023-04-10-at-4.44.43-PM.png" data-mid="174862859" border="0" src="https://freight.cargo.site/w/518/i/0f6f1a74e43f846aac7f0659f831df602af6c769965a10858d91235a3bc5466f/Screen-Shot-2023-04-10-at-4.44.43-PM.png" /> How might we make it seamless for viewers to provide direct data feedback on independent films to PBS stations and filmmakers? I partnered with PBS/ITVS, funders and distributors of independent films and documentaries, to help them understand the best channel and positioning for an audience engagement tool called DocSCALE. ITVS had done some very preliminary testing of a system using a collaborative filtering method to gather consensus feedback on new films in their portfolio. This feedback is hugely beneficial for filmmakers themselves, who often receive only anecdotal and one-off feedback on audience reception for their films. There is rarely any organized way for viewers to leave feedback for filmmakers, and few ways for TV stations to understand opinions from viewers of the programming they see. Our task was to understand how to give viewers an easy and collaborative-feeling way to engage with the DocSCALE platform, maximizing the amount of feedback to filmmakers and PBS stations. We undertook an A/B testing format, creating both SMS and mobile web prototypes for DocSCALE, and chose five PBS stations as partners to test the prototypes with two ITVS films. We were able to track drop-off and completion rates across both web and SMS. In addition, we created different versions of the prototypes that contained different numbers of collaborative filtering statements for users to complete, and varied the placement of demographic questions. By comparing these numbers, we were able to understand viewers willingness to engage with the platform for longer periods of time, and to gauge their willingness to add in new statements for others to read. I also did follow-up interviews with viewers from the stations as well as with filmmakers and TV station staff to build greater nuance into our feedback. Using our research and prototyping findings, we moved forward with a mobile web version for DocSCALE 2.0. I collaborated with a web development firm to provide targeted recommendations on how to structure their new version of DocSCALE, and to review wireframes and screens to create the most seamless experience for viewers. DocSCALE is now being piloted with 50 filmmakers through their Stories for Justice initiative in collaboration with Independent Lens. Credit: ITVS and Wildebeest Read more about the DocSCALE project Here. Read the ITVS Stories for Justice impact report, which used DocSCALE to gather engagement data, Here. https://soshl.com/NoJudgment Wed, 01 Feb 2023 22:10:20 +0000 SOSHL Studio https://soshl.com/NoJudgment Strategy &amp; Campaign IDEO.orgClient: Centers for Disease Control &amp; NRC-RIM#NoJudgment United States <img width="1972" height="1496" width_o="1972" height_o="1496" data-src="https://freight.cargo.site/t/original/i/b7498ba9a03ac69832aa96da4fc0bb9fb92569fdf8c1bb09f3ab39b4b18bbb66/Screen-Shot-2023-02-01-at-5.27.50-PM.png" data-mid="166949522" border="0" src="https://freight.cargo.site/w/1000/i/b7498ba9a03ac69832aa96da4fc0bb9fb92569fdf8c1bb09f3ab39b4b18bbb66/Screen-Shot-2023-02-01-at-5.27.50-PM.png" /> <img width="1954" height="1294" width_o="1954" height_o="1294" data-src="https://freight.cargo.site/t/original/i/325cd20f40d635513291bd5671c408a58db22b372b08a2b8e101f5ca1c0f9ef7/Screen-Shot-2023-04-22-at-4.34.39-PM.png" data-mid="176287363" border="0" 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width_o="1752" height_o="986" data-src="https://freight.cargo.site/t/original/i/35feff11bbb3eb0116283ee61f215dd3b2b3f5fd9c3c45ae0506e271c1776328/Screen-Shot-2023-01-04-at-12.59.34-PM.png" data-mid="166946432" border="0" src="https://freight.cargo.site/w/1000/i/35feff11bbb3eb0116283ee61f215dd3b2b3f5fd9c3c45ae0506e271c1776328/Screen-Shot-2023-01-04-at-12.59.34-PM.png" /> <img width="2150" height="1500" width_o="2150" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a9835419307b0fa8edfbc207a90ce4584c66ac19842099ae43a1d4d4ff70b362/Screen-Shot-2023-04-22-at-4.35.06-PM.png" data-mid="176287362" border="0" src="https://freight.cargo.site/w/1000/i/a9835419307b0fa8edfbc207a90ce4584c66ac19842099ae43a1d4d4ff70b362/Screen-Shot-2023-04-22-at-4.35.06-PM.png" /> <img width="1912" height="1622" width_o="1912" height_o="1622" data-src="https://freight.cargo.site/t/original/i/f785d49a9010277f70437216bf97f8011855fd2eedf32bc43f44865bbd0bb482/Screen-Shot-2023-02-01-at-5.17.12-PM.png" data-mid="166946735" border="0" src="https://freight.cargo.site/w/1000/i/f785d49a9010277f70437216bf97f8011855fd2eedf32bc43f44865bbd0bb482/Screen-Shot-2023-02-01-at-5.17.12-PM.png" /> <img width="1650" height="1334" width_o="1650" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ae4c659ab006eb01ab83d904dc36a74c961fe35b006fd0ccc37e3b2158d20508/Screen-Shot-2023-02-01-at-5.18.58-PM.png" data-mid="166946734" border="0" src="https://freight.cargo.site/w/1000/i/ae4c659ab006eb01ab83d904dc36a74c961fe35b006fd0ccc37e3b2158d20508/Screen-Shot-2023-02-01-at-5.18.58-PM.png" /> <img width="1918" height="1396" width_o="1918" height_o="1396" data-src="https://freight.cargo.site/t/original/i/62099ca905e8256d5407470b67ab5d7fb098239cab145c0bbf75bdf3489085af/Screen-Shot-2023-02-01-at-5.18.10-PM.png" data-mid="166946736" border="0" src="https://freight.cargo.site/w/1000/i/62099ca905e8256d5407470b67ab5d7fb098239cab145c0bbf75bdf3489085af/Screen-Shot-2023-02-01-at-5.18.10-PM.png" /> <img width="1650" height="1632" width_o="1650" height_o="1632" data-src="https://freight.cargo.site/t/original/i/cd8863a6c98cdade78c70a6165ad52871af5ca4d55a069517766982bee5c8ca5/Screen-Shot-2023-02-01-at-5.18.42-PM.png" data-mid="166946737" border="0" src="https://freight.cargo.site/w/1000/i/cd8863a6c98cdade78c70a6165ad52871af5ca4d55a069517766982bee5c8ca5/Screen-Shot-2023-02-01-at-5.18.42-PM.png" /> <img width="516" height="972" width_o="516" height_o="972" data-src="https://freight.cargo.site/t/original/i/edbf967c01620b1c78280ccf6b3aa0f0f5b3ff03cf4479f412e6624153f68ca0/Screen-Shot-2023-04-22-at-4.35.46-PM.png" data-mid="176287361" border="0" src="https://freight.cargo.site/w/516/i/edbf967c01620b1c78280ccf6b3aa0f0f5b3ff03cf4479f412e6624153f68ca0/Screen-Shot-2023-04-22-at-4.35.46-PM.png" /> <img width="744" height="972" width_o="744" height_o="972" data-src="https://freight.cargo.site/t/original/i/ebd2d32326a71532e7ffa77c9361b3ebe0e4ff495b4c926616c4011876c15101/Screen-Shot-2023-04-22-at-4.36.15-PM.png" data-mid="176287360" border="0" src="https://freight.cargo.site/w/744/i/ebd2d32326a71532e7ffa77c9361b3ebe0e4ff495b4c926616c4011876c15101/Screen-Shot-2023-04-22-at-4.36.15-PM.png" /> How might we encourage refugee young people in the US to consider vaccines through non-judgmental conversations? Part of a larger strategy around building vaccine confidence in the wake of the COVID-19 pandemic, the #NoJudgment website and tools grew out of a desire to foster non-judgmental conversations among refugee, immigrant, and migrant (RIM) youth around vaccines. Our team first spent time understanding the barriers for young people in talking about the COVID-19 vaccine with each other, as well as opportunities to approach this topic differently. This work led overwhelmingly to the conclusion that the way to incite behavior change around the vaccine was to cultivate open-ended, nonjudgmental conversations.&nbsp; Our team worked closely with a group of RIM young people to co-create a set of youth-focused tools to help foster these types of open conversations, as well as tips and strategies on how to have nonjudgmental conversations. These tools and tips were then embedded in a website that allowed young people to browse individually, as well as for nonprofits to make use of explanatory guides and customizable templates as they introduced the tools to their communities. Read More Here. Project Site Here. Credit: IDEO.org https://soshl.com/Soli-Learning-Platform Sat, 22 Apr 2023 20:10:00 +0000 SOSHL Studio https://soshl.com/Soli-Learning-Platform Service Design Tomorrow PartnersClient: ConfidentialSoli Learning Platform India <img width="1330" height="1308" width_o="1330" height_o="1308" data-src="https://freight.cargo.site/t/original/i/72cbc046581b32b71ca241054c80b6b6609b829f6e0671dd52836e3e2186ca05/Screen-Shot-2023-02-23-at-1.31.51-PM.png" data-mid="176286502" border="0" src="https://freight.cargo.site/w/1000/i/72cbc046581b32b71ca241054c80b6b6609b829f6e0671dd52836e3e2186ca05/Screen-Shot-2023-02-23-at-1.31.51-PM.png" /> <img width="2152" height="822" width_o="2152" height_o="822" data-src="https://freight.cargo.site/t/original/i/a0bb79eef68a659a9cec2d98f46618967614cfa3c775c05abb4776f3167ae0de/Screen-Shot-2023-02-23-at-1.32.24-PM.png" data-mid="176286501" border="0" 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width_o="1246" height_o="1312" data-src="https://freight.cargo.site/t/original/i/c562dbb34f78719998ce900082660febf4a16847b68789b7f75fea2aac5c6447/Screen-Shot-2023-02-23-at-1.25.04-PM.png" data-mid="176286513" border="0" src="https://freight.cargo.site/w/1000/i/c562dbb34f78719998ce900082660febf4a16847b68789b7f75fea2aac5c6447/Screen-Shot-2023-02-23-at-1.25.04-PM.png" /> <img width="2132" height="1108" width_o="2132" height_o="1108" data-src="https://freight.cargo.site/t/original/i/ad25d2359b6573405c77b97ebce61e84efdeecc2b0b4442a5f4647efa9d4895e/Screen-Shot-2023-02-23-at-1.25.17-PM.png" data-mid="176286512" border="0" src="https://freight.cargo.site/w/1000/i/ad25d2359b6573405c77b97ebce61e84efdeecc2b0b4442a5f4647efa9d4895e/Screen-Shot-2023-02-23-at-1.25.17-PM.png" /> <img width="2310" height="1056" width_o="2310" height_o="1056" data-src="https://freight.cargo.site/t/original/i/ba0fab8f684a1448c9310ede1dbdafd4b1be92799bed52513ba43ee51a16a287/Screen-Shot-2023-02-23-at-1.28.12-PM.png" 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width="2304" height="1192" width_o="2304" height_o="1192" data-src="https://freight.cargo.site/t/original/i/a5a627ee3ffe206bbec10b7c6a8ede4b8e65d14b7f55222b3f278b9064011598/Screen-Shot-2023-02-23-at-1.29.23-PM.png" data-mid="176286508" border="0" src="https://freight.cargo.site/w/1000/i/a5a627ee3ffe206bbec10b7c6a8ede4b8e65d14b7f55222b3f278b9064011598/Screen-Shot-2023-02-23-at-1.29.23-PM.png" /> <img width="2334" height="1170" width_o="2334" height_o="1170" data-src="https://freight.cargo.site/t/original/i/40c37b9123c06c965f9179c39aee4eac233657a9cdce92bd4ef787c7600d4060/Screen-Shot-2023-02-23-at-1.30.14-PM.png" data-mid="176286505" border="0" src="https://freight.cargo.site/w/1000/i/40c37b9123c06c965f9179c39aee4eac233657a9cdce92bd4ef787c7600d4060/Screen-Shot-2023-02-23-at-1.30.14-PM.png" /> <img width="2322" height="1204" width_o="2322" height_o="1204" data-src="https://freight.cargo.site/t/original/i/bdd20a5405b3c4b9c38698c3e5f0e2fc0056b03df40adfd97a0e9c0791ff8244/Screen-Shot-2023-02-23-at-1.29.42-PM.png" data-mid="176286507" border="0" src="https://freight.cargo.site/w/1000/i/bdd20a5405b3c4b9c38698c3e5f0e2fc0056b03df40adfd97a0e9c0791ff8244/Screen-Shot-2023-02-23-at-1.29.42-PM.png" /> <img width="2326" height="1196" width_o="2326" height_o="1196" data-src="https://freight.cargo.site/t/original/i/5232230d257fb92d1a43033a31d16c84c267dcc33641b602dfa5031bf9ea6883/Screen-Shot-2023-02-23-at-1.29.52-PM.png" data-mid="176286506" border="0" src="https://freight.cargo.site/w/1000/i/5232230d257fb92d1a43033a31d16c84c267dcc33641b602dfa5031bf9ea6883/Screen-Shot-2023-02-23-at-1.29.52-PM.png" /> <img width="1856" height="1176" width_o="1856" height_o="1176" data-src="https://freight.cargo.site/t/original/i/c5fffc72f966aea1e9dc8104507ee5b3514e3df15db7f4b55ba7c8456ac1268a/Screen-Shot-2023-02-23-at-5.22.44-PM.png" data-mid="176923410" border="0" src="https://freight.cargo.site/w/1000/i/c5fffc72f966aea1e9dc8104507ee5b3514e3df15db7f4b55ba7c8456ac1268a/Screen-Shot-2023-02-23-at-5.22.44-PM.png" /> <img width="2398" height="1220" width_o="2398" height_o="1220" data-src="https://freight.cargo.site/t/original/i/0aec46bf7f68b8a704d37b4fbea5510eb16e0d7d73736969aadd659aa04c0045/Screen-Shot-2023-02-23-at-1.30.48-PM.png" data-mid="176286504" border="0" src="https://freight.cargo.site/w/1000/i/0aec46bf7f68b8a704d37b4fbea5510eb16e0d7d73736969aadd659aa04c0045/Screen-Shot-2023-02-23-at-1.30.48-PM.png" /> How might we use technology to provide smallholder farmers with the tools they need to achieve competency, connectedness, and confidence in their work? I worked with the design firm Tomorrow Partners to tackle a large-scale project aimed at upskilling smallholder farmers in India through an app-based learning platform and wraparound services. We began with a robust design research process to understand the customer segmentation of farmers in rural India. Because of the pandemic, we facilitated and trained a team of locally-based researchers to lead interviews and report back their findings. From this, we created a detailed customer segmentation, looking at topics like adoption of technology, access to networks of information, access to markets and infrastructure, and a general open mindset&nbsp; to learning new processes. We decided to focus on what we called the Optimistic Farmer - a farmer persona that was curious about new processes and open to incorporating technology into their work, but still operating at a relatively small scale without deep networks of information. Our model was envisioned as a wraparound farmer offering that would provide up-front assets in the form of crop starters, cows, or other bundled needs. The app-based Soli platform, working in partnership with support teams on the ground, would provide farmers with educational support to ensure that their uptake of new production would be successful. The core of the MVP version of the app was what we called “Guided Learning Programs” (GLPs). These could come in small, medium, and large sizes to accommodate the different levels of complexity of possible learning areas. Different scales of GLPs also varied in their incorporation of in-person trainings, in their levels of synchronous communication with instructors, and in their level of cohort-building activities. The app structure was designed to allow for both guided learning lessons as well as an exploratory section reserved for more open-ended or question-based search. Our user journey for a farmer began as they heard about the app, continuing as they decided to sign up and download it, explored and then enrolled in a guided learning program, earned “Solisikka” points, took part in a moderated marketplace, and eventually received skills certifications and additional connections to buyers. We then built this journey out into a detailed service blueprint for the full customer- and partner-facing components of the offering for MVP, as well as a road map to get to launch. I worked with an interaction designer for this work but did not directly create the screen designs for this app. Credit: Tomorrow Partners https://soshl.com/TEDx-In-A-Box-1 Wed, 01 Feb 2023 03:36:51 +0000 SOSHL Studio https://soshl.com/TEDx-In-A-Box-1 Prototyping IDEO.orgClient: TED ConferencesTEDx In A Box International <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/74de40c7862992259cacd2dcb049dd9267d7a8e27a4b456096270a69e32f94ef/top_shot_o.jpg" data-mid="166852268" border="0" src="https://freight.cargo.site/w/1000/i/74de40c7862992259cacd2dcb049dd9267d7a8e27a4b456096270a69e32f94ef/top_shot_o.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/33239eacc8c654dd853842513af67a6055d9168bb91998663b5f4a5a385332da/11-14 updated quickstart guide 1_o.png" data-mid="166852263" border="0" src="https://freight.cargo.site/w/1000/i/33239eacc8c654dd853842513af67a6055d9168bb91998663b5f4a5a385332da/11-14 updated quickstart guide 1_o.png" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a75701fafb9bdaacf361fc48567f83bc72f6954652e0bd90d983e6064d088cdc/11-14 updated quickstart guide 3_o.png" data-mid="166852266" border="0" src="https://freight.cargo.site/w/1000/i/a75701fafb9bdaacf361fc48567f83bc72f6954652e0bd90d983e6064d088cdc/11-14 updated quickstart guide 3_o.png" /> <img width="1890" height="1260" width_o="1890" height_o="1260" data-src="https://freight.cargo.site/t/original/i/b89f2a19d08ec48e8d8c73cfea239138e1509a9f72d2ff0547aa217eab53e7ab/TEDx_Box_Lables 9_o.png" data-mid="166852275" border="0" src="https://freight.cargo.site/w/1000/i/b89f2a19d08ec48e8d8c73cfea239138e1509a9f72d2ff0547aa217eab53e7ab/TEDx_Box_Lables 9_o.png" /> <img width="2048" height="1529" width_o="2048" height_o="1529" data-src="https://freight.cargo.site/t/original/i/1cf70f5b617bf9636bbadbb60d412a3b698693b6c9c4d5c57819397a40832f52/IMG_7917_o.JPG" data-mid="166852329" border="0" src="https://freight.cargo.site/w/1000/i/1cf70f5b617bf9636bbadbb60d412a3b698693b6c9c4d5c57819397a40832f52/IMG_7917_o.JPG" /> <img width="2048" height="1529" width_o="2048" height_o="1529" data-src="https://freight.cargo.site/t/original/i/5383ca7a31c8b16148e80fd2d6d7156fdf9090aaede6820fb2e05b5534591a4f/IMG_0329_o.JPG" data-mid="166852336" border="0" src="https://freight.cargo.site/w/1000/i/5383ca7a31c8b16148e80fd2d6d7156fdf9090aaede6820fb2e05b5534591a4f/IMG_0329_o.JPG" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/74de40c7862992259cacd2dcb049dd9267d7a8e27a4b456096270a69e32f94ef/top_shot_o.jpg" data-mid="166852240" border="0" src="https://freight.cargo.site/w/1000/i/74de40c7862992259cacd2dcb049dd9267d7a8e27a4b456096270a69e32f94ef/top_shot_o.jpg" /> How might we make it feasible to run an off-the-grid TEDx event anywhere in the world? For this short three week project, our team was asked to research and create a stand-alone kit that a TEDx organizer could use to throw a TEDx event anywhere in the world, even without access to regular power.Our solution was to use simple off-the-shelf parts together with a graphic Quickstart Guide explaining how to charge the system and run several different kinds of events. Much of the time was spent literally testing dozens of products for performance and longevity.The kit came with a set of color-coded stickers to ensure ease of set-up and operation. Each product had its own sticker and color. Each port had a teardrop sticker pointing at the specified port. Each cord connection had a round sticker attached at either end, referring to the port in which it fit. This way, setting up the system became a simple game of color and icon matching, requiring little to no English to use.Please see this video we produced showing the set up of a prototype TEDx In A Box.Credit: IDEO.org https://soshl.com/Batela-Lobi-Na-Yo Wed, 01 Feb 2023 16:20:25 +0000 SOSHL Studio https://soshl.com/Batela-Lobi-Na-Yo Research &amp; Prototyping IDEO.orgClient: DKT InternationalBatela Lobi Na Yo Kinshasa, DRC <img width="1152" height="767" width_o="1152" height_o="767" data-src="https://freight.cargo.site/t/original/i/7ba50bd7a75691ac918d11fc39451b237d9c8f76aabbdf349f0b470721b44d51/10.jpg" data-mid="166912612" border="0" src="https://freight.cargo.site/w/1000/i/7ba50bd7a75691ac918d11fc39451b237d9c8f76aabbdf349f0b470721b44d51/10.jpg" /> <img width="2845" height="2134" width_o="2845" height_o="2134" data-src="https://freight.cargo.site/t/original/i/db774eeeaf71014c0ce2068f129526ad2a1c62eb4c793217d506627461496a4a/05.09_GatesDKT_FINAL-79.jpg" data-mid="166913271" border="0" src="https://freight.cargo.site/w/1000/i/db774eeeaf71014c0ce2068f129526ad2a1c62eb4c793217d506627461496a4a/05.09_GatesDKT_FINAL-79.jpg" /> <img width="2845" height="2134" width_o="2845" height_o="2134" data-src="https://freight.cargo.site/t/original/i/579180be6305906941b870bb84123850e60a6735ad5cbea4490236614e9e75f9/05.09_GatesDKT_FINAL-80.jpg" data-mid="166913272" border="0" src="https://freight.cargo.site/w/1000/i/579180be6305906941b870bb84123850e60a6735ad5cbea4490236614e9e75f9/05.09_GatesDKT_FINAL-80.jpg" /> <img width="2845" height="2134" width_o="2845" height_o="2134" data-src="https://freight.cargo.site/t/original/i/990a287347bc7e4ee3bb12454813eb4b99988b24fdbaa8fb911ee4d471f5fcab/05.09_GatesDKT_FINAL-81.jpg" data-mid="166913273" border="0" src="https://freight.cargo.site/w/1000/i/990a287347bc7e4ee3bb12454813eb4b99988b24fdbaa8fb911ee4d471f5fcab/05.09_GatesDKT_FINAL-81.jpg" /> <img width="2845" height="2134" width_o="2845" height_o="2134" data-src="https://freight.cargo.site/t/original/i/a1a908c88d2bf24ddd88e4743524038983c762cd22b33d9b12b47b630bf49d67/05.09_GatesDKT_FINAL-78.jpg" data-mid="166913270" border="0" src="https://freight.cargo.site/w/1000/i/a1a908c88d2bf24ddd88e4743524038983c762cd22b33d9b12b47b630bf49d67/05.09_GatesDKT_FINAL-78.jpg" /> <img width="1822" height="1368" width_o="1822" height_o="1368" data-src="https://freight.cargo.site/t/original/i/8f3e29b7b2b2dadb474c0b17d950a47db1b2d6460c3cdb27ec5c25d643974a1d/Screen-Shot-2023-02-01-at-11.24.14-AM.png" data-mid="166913274" border="0" src="https://freight.cargo.site/w/1000/i/8f3e29b7b2b2dadb474c0b17d950a47db1b2d6460c3cdb27ec5c25d643974a1d/Screen-Shot-2023-02-01-at-11.24.14-AM.png" /> <img width="1152" height="767" width_o="1152" height_o="767" data-src="https://freight.cargo.site/t/original/i/0d24b919ce22b56f9a4aa5d5234cb18bd6034f5684e785753a599a156f3fc6eb/05.jpg" data-mid="166912620" border="0" src="https://freight.cargo.site/w/1000/i/0d24b919ce22b56f9a4aa5d5234cb18bd6034f5684e785753a599a156f3fc6eb/05.jpg" /> <img width="1152" height="767" width_o="1152" height_o="767" data-src="https://freight.cargo.site/t/original/i/805e2a27e7e55cd98a277f54fba6deaca9c496d09f4582635e5fd3350b58187f/08.jpg" data-mid="166912619" border="0" src="https://freight.cargo.site/w/1000/i/805e2a27e7e55cd98a277f54fba6deaca9c496d09f4582635e5fd3350b58187f/08.jpg" /> <img width="880" height="495" width_o="880" height_o="495" data-src="https://freight.cargo.site/t/original/i/05a83cccb2994c2e3b7a94e032517c97f214a942a61d4710575fe4f0bbfa1ee8/570575_73952_60748_mNxRW8KZv.jpeg.png" data-mid="166912630" border="0" src="https://freight.cargo.site/w/880/i/05a83cccb2994c2e3b7a94e032517c97f214a942a61d4710575fe4f0bbfa1ee8/570575_73952_60748_mNxRW8KZv.jpeg.png" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/05636f4216274bcac45cf63eac847890eb5a6c934004ee0cd54ef5cac547319d/2016-04-16-11.24.06.jpg" data-mid="166912611" border="0" src="https://freight.cargo.site/w/1000/i/05636f4216274bcac45cf63eac847890eb5a6c934004ee0cd54ef5cac547319d/2016-04-16-11.24.06.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ffb287103406c4acc5223d8a332568eaa515d0acf8144a70fe2d47aeed847424/2R2A6938.JPG" data-mid="166912616" border="0" src="https://freight.cargo.site/w/1000/i/ffb287103406c4acc5223d8a332568eaa515d0acf8144a70fe2d47aeed847424/2R2A6938.JPG" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/529a58ae8d89dbf982b54dd91116a8aef9a05eafaa86a748f25bb03d840f6e99/2R2A6908.JPG" data-mid="166912613" border="0" src="https://freight.cargo.site/w/1000/i/529a58ae8d89dbf982b54dd91116a8aef9a05eafaa86a748f25bb03d840f6e99/2R2A6908.JPG" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/2d34630f817424932684d08c0edf393e3288918e2c178d51ad3b5f41aeb884b4/18698418_304434743332112_6874593684687277687_n.jpg" data-mid="166912623" border="0" src="https://freight.cargo.site/w/900/i/2d34630f817424932684d08c0edf393e3288918e2c178d51ad3b5f41aeb884b4/18698418_304434743332112_6874593684687277687_n.jpg" /> How might we reverse entrenched stigma to lower the barriers for young girls in deciding to use a long-term contraceptive? DKT International, one of the largest providers of subsidized birth control in the global south, asked our team to help them create a new brand that would encourage young people to use contraception, with a focus on long-acting reversible contraceptives (LARCs). This brand would be launched in Kinshasa, and eventually spread to the rest of DKT’s presence in the Democratic Republic of Congo. We began with a deep dive into the type of tone that would most resonate with teens, creating a series of different posters along with a set of varying message cards for comparison. Based on this initial research, we came up with some very initial branding directions, and decided to focus on testing which channels would be most effective in encouraging teens to head to a clinic to learn more about contraceptive options. We created a set of vouchers, each color-coded to one outreach channel, and then ran promotions through each channel, funneling teens to a clinic day at a partner clinic, where consultations would be available with a voucher. We were able to use the color coding to understand which type of outreach had been most successful.&nbsp; As part of our work in organizing the clinic day, we commissioned an original song to evoke the power of “Batela Lobi Na Yo,” or Protect Your Future.” This is a tagline that married the two things we heard over and over with birth control - that it was a way for girls to protect themselves, and that it was a bridge toward the future life that they wanted to live. We also commissioned a local girls drama club to write and perform an original play to illustrate this issue. During the event, we passed around actual IUDs, implants, and injections, knowing that this would be the first time many of them had actually seen the real methods. Our more refined visual direction used bold colors and photography of “near peer” girls, along with icons for each method, shown where they will be placed on a girl’s body. Each method includes its own “power pose,” to further the confident, future-focused mindset we wanted the brand to imbue. The Batela brand received ample national press when it launched, and in the first couple years of being released, 20,000 teens had one-on-one conversations with DKT partners about contraceptive use, many for the first time. Of these, 5,000 teens visited a clinic after the initial conversation, and 75% of these teens adopted a contraceptive method. Batela Lobi Na Yo has continued to expand, and has a very active Facebook page as well as a dedicated call center that launched in 2020.Credit: IDEO.org https://soshl.com/9ja-Girls Wed, 01 Feb 2023 21:46:48 +0000 SOSHL Studio https://soshl.com/9ja-Girls Safe Spaces Prototyping IDEO.orgClient: PSI Nigeria9ja Girls Nigeria <img width="1938" height="1498" width_o="1938" height_o="1498" data-src="https://freight.cargo.site/t/original/i/047c78ef1ddd8344966d014eff285a175ebd0ec81c25d86164030f6222772a04/9ja-Girls-spaces-prototyping-overview-5.jpg" data-mid="166945299" border="0" src="https://freight.cargo.site/w/1000/i/047c78ef1ddd8344966d014eff285a175ebd0ec81c25d86164030f6222772a04/9ja-Girls-spaces-prototyping-overview-5.jpg" /> <img width="1628" height="1258" width_o="1628" height_o="1258" data-src="https://freight.cargo.site/t/original/i/8dabcf7aea11dfebc271cf9a10b3667ee1530aa379ad529930a057c367506563/9ja-Girls-spaces-prototyping-overview-6.jpg" data-mid="166945301" border="0" src="https://freight.cargo.site/w/1000/i/8dabcf7aea11dfebc271cf9a10b3667ee1530aa379ad529930a057c367506563/9ja-Girls-spaces-prototyping-overview-6.jpg" /> <img width="1903" height="1471" width_o="1903" height_o="1471" data-src="https://freight.cargo.site/t/original/i/1eb21472cd9bd48f7002c8a922c19b81ba698363ea04f8d4116b4d109d5693fe/9ja-Girls-spaces-prototyping-overview-17.jpg" data-mid="166945311" border="0" src="https://freight.cargo.site/w/1000/i/1eb21472cd9bd48f7002c8a922c19b81ba698363ea04f8d4116b4d109d5693fe/9ja-Girls-spaces-prototyping-overview-17.jpg" /> <img width="2519" height="1947" width_o="2519" height_o="1947" data-src="https://freight.cargo.site/t/original/i/ce79d7a11c4dec8c52c27d778a453e9415ede73a3c252986eebcff3730942bf9/9ja-Girls-spaces-prototyping-overview-9.jpg" data-mid="166945305" border="0" src="https://freight.cargo.site/w/1000/i/ce79d7a11c4dec8c52c27d778a453e9415ede73a3c252986eebcff3730942bf9/9ja-Girls-spaces-prototyping-overview-9.jpg" /> <img width="1100" height="850" width_o="1100" height_o="850" data-src="https://freight.cargo.site/t/original/i/c77f8d45ff3e979c00da82a819ab0a87343f261afde07d5a00e59502655e76b7/edited-9ja-Girls-spaces-prototyping-overview-10.png" data-mid="166944763" border="0" src="https://freight.cargo.site/w/1000/i/c77f8d45ff3e979c00da82a819ab0a87343f261afde07d5a00e59502655e76b7/edited-9ja-Girls-spaces-prototyping-overview-10.png" /> <img width="2519" height="1947" width_o="2519" height_o="1947" data-src="https://freight.cargo.site/t/original/i/22ce3382f574893461f90b3d3bb41359f04d1f5dcd898743fd237dec02dbb11b/9ja-Girls-spaces-prototyping-overview-11.jpg" data-mid="166945306" border="0" src="https://freight.cargo.site/w/1000/i/22ce3382f574893461f90b3d3bb41359f04d1f5dcd898743fd237dec02dbb11b/9ja-Girls-spaces-prototyping-overview-11.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/425f85147f617690da2816ffc3dc4cbcb9ea929283caadc342fd743c5d9dc1fe/edited-9ja-Girls-spaces-prototyping-overview-15.png" data-mid="166944765" border="0" src="https://freight.cargo.site/w/1000/i/425f85147f617690da2816ffc3dc4cbcb9ea929283caadc342fd743c5d9dc1fe/edited-9ja-Girls-spaces-prototyping-overview-15.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/d51c6dfad74a6422d7a7af5ebacfee026e4a4aa24ff18b4a4e17794ede0f849f/9ja-Girls-spaces-prototyping-overview-12.jpg" data-mid="166945308" border="0" src="https://freight.cargo.site/w/1000/i/d51c6dfad74a6422d7a7af5ebacfee026e4a4aa24ff18b4a4e17794ede0f849f/9ja-Girls-spaces-prototyping-overview-12.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/2d4c2b0bc6890aa4f724e5c2c7dacb5a4c981a8e3d029cfb22c758c1008686e0/9ja-Girls-spaces-prototyping-overview-16.jpg" data-mid="166945309" border="0" src="https://freight.cargo.site/w/1000/i/2d4c2b0bc6890aa4f724e5c2c7dacb5a4c981a8e3d029cfb22c758c1008686e0/9ja-Girls-spaces-prototyping-overview-16.jpg" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/b3d3b196cd8774d5664ce00907dd664f3e64e41aaabacb62162569e443dcf4a0/9ja-Girls-spaces-prototyping-overview-8.jpg" data-mid="166945303" border="0" src="https://freight.cargo.site/w/1000/i/b3d3b196cd8774d5664ce00907dd664f3e64e41aaabacb62162569e443dcf4a0/9ja-Girls-spaces-prototyping-overview-8.jpg" /> <img width="3310" height="2555" width_o="3310" height_o="2555" data-src="https://freight.cargo.site/t/original/i/292037bedb20df1329fe61a3eb504b1242b686cb814ff86f8fcd3cc39a86ecd3/9ja-Girls-spaces-prototyping-overview-7.jpg" data-mid="166945302" border="0" src="https://freight.cargo.site/w/1000/i/292037bedb20df1329fe61a3eb504b1242b686cb814ff86f8fcd3cc39a86ecd3/9ja-Girls-spaces-prototyping-overview-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/439948665604d4097b323b5f2e2de0866825886f71390ff90a70a16597243f32/9ja-Girls-spaces-prototyping-overview-1.jpg" data-mid="166945298" border="0" src="https://freight.cargo.site/w/1000/i/439948665604d4097b323b5f2e2de0866825886f71390ff90a70a16597243f32/9ja-Girls-spaces-prototyping-overview-1.jpg" /> How might we create a network of safe spaces - for girls and by girls - where they can get the support they need in spaces designed for them? The 9ja Girls brand is inspired by and owned by girls. Through a network of physical and digital safe spaces, girls are able to ask questions, learn together, and access services in settings that are responsive to their needs and celebrate what matters to them most. An important component of this safe space network is a series of 9ja Girls Clinics - physical spaces where girls can come to have conversations about life and love. Girls then have the opportunity to meet with a 9ja Girls provider to ask questions about reproductive health and receive referrals for care. Our team worked with local artisans to create a colorful prototype clinic space with a limited budget and time frame, evoking the 9ja Girls brand while also providing for privacy for girls to have sensitive conversations.&nbsp; The 9ja Girls prototype clinic was an example of how to quickly and drastically transform a local clinic space into a girl-friendly branded place. Through simple dip-dyed textiles, locally cut rugs, inspirational branded messages, a custom “kiss wall” and colorful additions, this clinic prototype was an effective first location for the 9ja Girls brand and network. Our team’s work included the creation of an in-depth brand and space guide for a facilities manager to creatively strategize on how to transform future spaces into 9ja Girls clinics. Read More Here.Credit: IDEO.org https://soshl.com/Vroom-Adaptation Mon, 06 Feb 2023 19:23:04 +0000 SOSHL Studio https://soshl.com/Vroom-Adaptation Strategy &amp; PrototypingAirbel Impact Lab @ International Rescue CommitteeClient: Bezos Family FoundationVroom Adaptation Syrian Response Region <img width="3222" height="2406" width_o="3222" height_o="2406" data-src="https://freight.cargo.site/t/original/i/c9460e5f80ceefda6ff075389d482ffc6b988b04a70dc398eeae10379706606c/Vroom-IRC-1.jpg" data-mid="167480614" border="0" src="https://freight.cargo.site/w/1000/i/c9460e5f80ceefda6ff075389d482ffc6b988b04a70dc398eeae10379706606c/Vroom-IRC-1.jpg" /> <img width="877" height="1255" width_o="877" height_o="1255" data-src="https://freight.cargo.site/t/original/i/8ed26e2d6af327361811d86ed1909d586528cebf945581391a11d98cb26add2c/Vroom-IRC-7.jpg" data-mid="167480609" border="0" src="https://freight.cargo.site/w/877/i/8ed26e2d6af327361811d86ed1909d586528cebf945581391a11d98cb26add2c/Vroom-IRC-7.jpg" /> <img width="2337" height="1699" width_o="2337" height_o="1699" data-src="https://freight.cargo.site/t/original/i/c65de32c3cab45a7a6a7731d71b1d46fed8400e83900204dba363c055fb8c821/Vroom-IRC-5.jpg" data-mid="167480612" border="0" src="https://freight.cargo.site/w/1000/i/c65de32c3cab45a7a6a7731d71b1d46fed8400e83900204dba363c055fb8c821/Vroom-IRC-5.jpg" /> <img width="1470" height="1334" width_o="1470" height_o="1334" data-src="https://freight.cargo.site/t/original/i/55712571b2d5eaf52f3a4b78922dc09172ebfd680ef302b19888b55f70563ade/Screen-Shot-2023-01-27-at-4.20.49-PM.png" data-mid="167479510" border="0" src="https://freight.cargo.site/w/1000/i/55712571b2d5eaf52f3a4b78922dc09172ebfd680ef302b19888b55f70563ade/Screen-Shot-2023-01-27-at-4.20.49-PM.png" /> <img width="547" height="409" width_o="547" height_o="409" data-src="https://freight.cargo.site/t/original/i/06a458fa6880b9ab50e4376837bc1167de138075139f1cc1ae1ed23be3f7b9f2/parentingindisplacementreport-single-101917.jpg" data-mid="167480613" 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src="https://freight.cargo.site/w/1000/i/bd205c989d0f76811c8851639282c768b8540d0674aab4992e9883ca015dde74/parentingindisplacementreport-single-101917-10.jpg" /> <img width="1145" height="901" width_o="1145" height_o="901" data-src="https://freight.cargo.site/t/original/i/d297cb9ddaf248dc1440a6bdfcfbe6d00cedec2de3df444079e48408a36faf67/Vroom-IRC-3.jpg" data-mid="167480616" border="0" src="https://freight.cargo.site/w/1000/i/d297cb9ddaf248dc1440a6bdfcfbe6d00cedec2de3df444079e48408a36faf67/Vroom-IRC-3.jpg" /> <img width="1145" height="901" width_o="1145" height_o="901" data-src="https://freight.cargo.site/t/original/i/159338463f6f0cb286b2ed2a7ab21557c8d173eefe45fde3c39ca3aea8c417b1/Vroom-IRC-2.jpg" data-mid="167480615" border="0" src="https://freight.cargo.site/w/1000/i/159338463f6f0cb286b2ed2a7ab21557c8d173eefe45fde3c39ca3aea8c417b1/Vroom-IRC-2.jpg" /> <img width="2048" height="1255" width_o="2048" height_o="1255" data-src="https://freight.cargo.site/t/original/i/cf605b6b49b1a41742432c824a69881572f2f19fb8814034842083a521c30500/Vroom-IRC-6.jpg" data-mid="167480611" border="0" src="https://freight.cargo.site/w/1000/i/cf605b6b49b1a41742432c824a69881572f2f19fb8814034842083a521c30500/Vroom-IRC-6.jpg" /> <img width="3513" height="2332" width_o="3513" height_o="2332" data-src="https://freight.cargo.site/t/original/i/9d7a5d9c10cece7793f6f8750223c965d9f5e6606c2fafade45879782b0d395a/PHOTOSKETCH_HomeVisit_FINAL.jpg" data-mid="167479512" border="0" src="https://freight.cargo.site/w/1000/i/9d7a5d9c10cece7793f6f8750223c965d9f5e6606c2fafade45879782b0d395a/PHOTOSKETCH_HomeVisit_FINAL.jpg" /> <img width="3513" height="2332" width_o="3513" height_o="2332" data-src="https://freight.cargo.site/t/original/i/a030d5c05b0b51104453f2339883b2e99058325456d171260924143e6a3ebe74/PHOTOSKETCH_OutdoorViewing_FINAL_RealMuppet.jpg" data-mid="167479511" border="0" src="https://freight.cargo.site/w/1000/i/a030d5c05b0b51104453f2339883b2e99058325456d171260924143e6a3ebe74/PHOTOSKETCH_OutdoorViewing_FINAL_RealMuppet.jpg" /> <img width="1654" height="1110" width_o="1654" height_o="1110" data-src="https://freight.cargo.site/t/original/i/9cd446f33bd3b8d3519a1de19bb3bdebf63241704cc627cdd239378818cc38ee/Vroom-IRC-4.jpg" data-mid="167480607" border="0" src="https://freight.cargo.site/w/1000/i/9cd446f33bd3b8d3519a1de19bb3bdebf63241704cc627cdd239378818cc38ee/Vroom-IRC-4.jpg" /> How might we adapt the Vroom early learning platform to work for Syrian refugee families living in displacement settings? SOSHL partnered with the Bezos Foundation, in collaboration with the International Rescue Committee’s Airbel Impact Lab, to reimagine the Vroom early learning platform for a Syrian refugee context. We developed new, mostly offline prototypes which we tested with Syrian families living in displacement in Jordan and Lebanon. These prototypes included a variety of media, including a series of live-action videos shot on-site in Lebanon, a set of animated videos, a series of comic strips, and a collection of written activity cards, among others.&nbsp;It also included testing of a number of delivery channels, including a simple mobile app, a Facebook page, a series of moderated WhatsApp groups, SMS messages, in-person group sessions in clinics and other gathering places, and others.&nbsp; One other aspect of this project was a randomized control A/B trial to test effectiveness of different messaging tones. Working with the UK-based firm Behavorial Insights Team (also known as the “Nudge Unit”), we sent out a series of 9 text messages to a database of 12,000 phone numbers of displaced parents living in Jordan and Lebanon - over 83,000 text messages total. The two groups for the messaging trial were the “science focus” group and the “joy of parenting” group. For each message, we tracked click-through rates and engagement to understand which tonal direction was more effective. We also developed a series of personas based on the types of parents we met with across both countries to help prioritize media types and channels across different user groups within this complex community. Credit: Airbel Impact Lab @&nbsp;International Rescue Committee&nbsp; Read about and download our report Here. Read more about this pilot Here. https://soshl.com/Clean-Team Wed, 01 Feb 2023 16:00:08 +0000 SOSHL Studio https://soshl.com/Clean-Team Brand &amp; Strategy IDEO.orgClients: Unilever &amp; Water+Sanitation for the Urban PoorClean Team&nbsp; Kumasi, Ghana <img width="2000" height="1374" width_o="2000" height_o="1374" data-src="https://freight.cargo.site/t/original/i/c48734d9ee82961534f0b82ff77c1c04d71ad65c729b50a47f56dcd31df0c634/Billboards2-2.png" data-mid="166909611" border="0" src="https://freight.cargo.site/w/1000/i/c48734d9ee82961534f0b82ff77c1c04d71ad65c729b50a47f56dcd31df0c634/Billboards2-2.png" /> <img width="2280" height="1597" width_o="2280" height_o="1597" data-src="https://freight.cargo.site/t/original/i/8172538bf83dc298459af49b5cb9b285b9c612b17f503d87b8ab9337c4d57e45/CleanTeam_Diagram2x2_19d4275925773cfb1c480c6c381e8346.png" data-mid="166909613" border="0" src="https://freight.cargo.site/w/1000/i/8172538bf83dc298459af49b5cb9b285b9c612b17f503d87b8ab9337c4d57e45/CleanTeam_Diagram2x2_19d4275925773cfb1c480c6c381e8346.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/63aca34e9fcab1c69cd01d8a00186d78dd5810bf678f3e25cd39d0dd0623f6b0/3-carrying-waste.jpg" data-mid="166909622" border="0" src="https://freight.cargo.site/w/1000/i/63aca34e9fcab1c69cd01d8a00186d78dd5810bf678f3e25cd39d0dd0623f6b0/3-carrying-waste.jpg" /> <img width="1768" height="1324" width_o="1768" height_o="1324" data-src="https://freight.cargo.site/t/original/i/ab620e9fc4cc85731f01b1c83e8efd60bae7e82ac256601fc255c39c0ea730b3/Screen-Shot-2023-02-01-at-11.15.21-AM.png" data-mid="166912122" border="0" src="https://freight.cargo.site/w/1000/i/ab620e9fc4cc85731f01b1c83e8efd60bae7e82ac256601fc255c39c0ea730b3/Screen-Shot-2023-02-01-at-11.15.21-AM.png" /> <img width="1766" height="1316" width_o="1766" height_o="1316" data-src="https://freight.cargo.site/t/original/i/6b03ee57ba74ddb80f5d43683dfbe72b5fc8356508ef6165eef21a50ac0741c6/Screen-Shot-2023-02-01-at-11.14.15-AM.png" data-mid="166912124" border="0" src="https://freight.cargo.site/w/1000/i/6b03ee57ba74ddb80f5d43683dfbe72b5fc8356508ef6165eef21a50ac0741c6/Screen-Shot-2023-02-01-at-11.14.15-AM.png" /> <img width="1999" height="1513" width_o="1999" height_o="1513" data-src="https://freight.cargo.site/t/original/i/4ffe5919277c1c0672048e1c31d7831b7201a62e7d2b7fb6e2563d6ecdc7fe8f/Billboards_Kumasi.png" data-mid="166909609" border="0" src="https://freight.cargo.site/w/1000/i/4ffe5919277c1c0672048e1c31d7831b7201a62e7d2b7fb6e2563d6ecdc7fe8f/Billboards_Kumasi.png" /> <img width="1646" height="1150" width_o="1646" height_o="1150" data-src="https://freight.cargo.site/t/original/i/e0e84c0f754f5aed9faf6d532ff2dd22ed0dacf1e39e9f7de6b67892af734149/Screen-Shot-2023-02-01-at-11.12.26-AM.png" data-mid="166912125" border="0" src="https://freight.cargo.site/w/1000/i/e0e84c0f754f5aed9faf6d532ff2dd22ed0dacf1e39e9f7de6b67892af734149/Screen-Shot-2023-02-01-at-11.12.26-AM.png" /> <img width="1624" height="1158" width_o="1624" height_o="1158" data-src="https://freight.cargo.site/t/original/i/76e8421f70a2d634762a0c47ab0e77055fe1156e3785208f7abc231050412887/Screen-Shot-2023-02-01-at-11.11.54-AM.png" data-mid="166912128" border="0" src="https://freight.cargo.site/w/1000/i/76e8421f70a2d634762a0c47ab0e77055fe1156e3785208f7abc231050412887/Screen-Shot-2023-02-01-at-11.11.54-AM.png" /> <img width="3872" height="2592" width_o="3872" height_o="2592" data-src="https://freight.cargo.site/t/original/i/a768c69f3e124e75bc496a761734e786e59a4412dfb88f138fb241d8ffc8b494/CT-Reverse-graffiti-flowers.jpg" data-mid="166909623" border="0" src="https://freight.cargo.site/w/1000/i/a768c69f3e124e75bc496a761734e786e59a4412dfb88f138fb241d8ffc8b494/CT-Reverse-graffiti-flowers.jpg" /> <img width="1132" height="1116" width_o="1132" height_o="1116" data-src="https://freight.cargo.site/t/original/i/2bfdcbdeffc5f07c5a8ccaaf4d3ee29b6d05f5c9f694ea0253f12e9e3737cafe/Screen-Shot-2023-02-02-at-3.45.57-PM.png" data-mid="167061367" border="0" src="https://freight.cargo.site/w/1000/i/2bfdcbdeffc5f07c5a8ccaaf4d3ee29b6d05f5c9f694ea0253f12e9e3737cafe/Screen-Shot-2023-02-02-at-3.45.57-PM.png" /> <img width="1114" height="1128" width_o="1114" height_o="1128" data-src="https://freight.cargo.site/t/original/i/ed3f56257a8a3ec92ffe507f2b9d01ae2d6c06ae7da3b554fcf8f9eca195d719/Screen-Shot-2023-02-02-at-3.46.51-PM.png" data-mid="167061365" border="0" src="https://freight.cargo.site/w/1000/i/ed3f56257a8a3ec92ffe507f2b9d01ae2d6c06ae7da3b554fcf8f9eca195d719/Screen-Shot-2023-02-02-at-3.46.51-PM.png" /> <img width="1098" height="1110" width_o="1098" height_o="1110" data-src="https://freight.cargo.site/t/original/i/ca64014ddbbdacc8c3f0af84b067849591d62dea395b1ada8faa4183c4a28031/Screen-Shot-2023-02-02-at-3.46.26-PM.png" data-mid="167061366" border="0" src="https://freight.cargo.site/w/1000/i/ca64014ddbbdacc8c3f0af84b067849591d62dea395b1ada8faa4183c4a28031/Screen-Shot-2023-02-02-at-3.46.26-PM.png" /> <img width="1578" height="1032" width_o="1578" height_o="1032" data-src="https://freight.cargo.site/t/original/i/c6d61573d2a2b0c9a83521bf350f907ced18da592332555fd56bb9d22fdb813e/Screen-Shot-2023-02-02-at-3.47.35-PM.png" data-mid="167061364" border="0" src="https://freight.cargo.site/w/1000/i/c6d61573d2a2b0c9a83521bf350f907ced18da592332555fd56bb9d22fdb813e/Screen-Shot-2023-02-02-at-3.47.35-PM.png" /> <img width="1562" height="1018" width_o="1562" height_o="1018" data-src="https://freight.cargo.site/t/original/i/8138eae8db0576f26410ebf12e96f0931eb447b27d927c66b383e5c092305b4d/Screen-Shot-2023-02-02-at-3.53.38-PM.png" data-mid="167061806" border="0" src="https://freight.cargo.site/w/1000/i/8138eae8db0576f26410ebf12e96f0931eb447b27d927c66b383e5c092305b4d/Screen-Shot-2023-02-02-at-3.53.38-PM.png" /> How might we give families the dignity and convenience of at-home bathrooms even without a working sanitation grid?&nbsp; Unilever and Water and Sanitation for the Urban Poor tasked our team with building a brand direction and scaling strategy for Clean Team, a new in-home toilet service in Ghana, developed through earlier engagements with IDEO. Clean Team was already under pilot with 80 families in the city of Kumasi, but was planned to scale rapidly. In our research we found, among other things, that the service was definitely considered aspirational, that people loved the feeling of ownership, and that people trusted international brands a great deal more than local ones. As we began developing the brand strategy, we knew that many of the people using the toilet would have a hard time reading a great deal of text, so pictorial work was important. At the same time, Kumasi residents were relatively literal, and prefered seeing two men next to a toilet rather than a more abstract logo. We went through several revisions and iterations, from literal to abstract, and in the end suggested a progression that the brand could take as it scaled and needed a progressively simpler, more easily replicable mark. Our final deliverable included both a style guide and a scaling strategy for three different scales. In each scale, we discussed the positioning of the brand and the brand voice, the appropriate channels, and sample advertisements. Follow-up work built on this initial strategy to dive into more detail on the service model, as well as to suggest designs for freestanding toilet enclosures based on customer feedback. Credit: IDEO.org